Adelaide

Adelaide is a company that provides attention-based media quality measurement. Their main metric, AU, measures the probability of a media placement capturing attention and driving subsequent impact. This helps advertisers make better media investment decisions by identifying high-quality placements that are more likely to deliver results. Adelaide's mission is to bring fairness and transparency to the media market, which they believe is damaged by easily-gamed metrics.

Adelaide has partnered with various brands and agencies across different industries, including Coca-Cola, Škoda Auto, and the National Basketball Association. Their work has been recognized with industry awards, and they continue to develop new solutions to address evolving challenges in media measurement, such as privacy regulations and the phase-out of third-party cookies. Adelaide also focuses on sustainability and has partnered with Scope3 to measure the carbon emissions of media, demonstrating that high-AU media generates fewer emissions and promotes better outcomes for all stakeholders.

Adelaide offers a high level of job flexibility with many roles listed as remote possible, including positions in New York City, London, and the UK. Specific locations are listed as preferred, but many roles are open to remote work for candidates outside these locations.

Adelaide's mission is to bring fairness and transparency to a fragmented media market by providing a more precise measure of media quality. Their omnichannel metric, AU, incentivizes publishers to create higher-quality placements and helps advertisers understand the value of these placements, ultimately driving more efficient and impactful advertising campaigns.

Adelaide promotes a culture of innovation and collaboration, focused on developing and implementing data-driven solutions to improve media quality and drive better business outcomes. Their commitment to transparency and evidence-based measurement extends to their internal culture, fostering an environment where employees are encouraged to question, test, and measure every decision. This forward-thinking mindset is evident in their work with leading brands and their commitment to reducing environmental impact through sustainable advertising practices.