Addington Ltd T/A Positive Retail

Positive Retail is a curated menswear and womenswear resale brand based in the UK. They offer a unique shopping experience by partnering with credible brands to sell their surplus stock alongside pre-loved designer items. Their mission is to change customer perceptions of resale by providing a high-quality, ethically sourced alternative to traditional fast fashion retailers. Positive Retail operates four community-based stores in Margate, Deal, St Leonards-on-Sea and Faversham, showcasing a curated selection of clothing and accessories from brands like Comme des Garçons, Margaret Howell, and Universal Works.

Positive Retail emphasizes sustainability and community engagement. They donate unsold stock to local charities and offer pro bono consultancy services to local businesses. Their business model aims to reduce overconsumption and fashion waste while creating a positive impact in their local communities. The company has garnered recognition for its unique approach, being described by Vogue Business as a "high street disruptor".

Positive Retail is a curated resale brand that challenges traditional notions of retail. Their mission is to provide a joyful and sustainable shopping experience for customers, while protecting the planet and fostering a sense of community. By offering a unique blend of overstock and pre-loved designer items, Positive Retail reduces overconsumption and fashion waste, making high-quality clothing more accessible and affordable. They also partner with ethical brands, donating unsold stock to local charities and promoting a circular economy through their brick-and-mortar stores and online platform.

Positive Retail cultivates a community-driven culture focused on sustainability and ethical fashion practices. They emphasize a personal touch, with staff described as a key element of the in-store experience, and a commitment to supporting local initiatives. The company promotes a "normalizing" of resale, encouraging customers to consider pre-loved and surplus items as valuable alternatives, contributing to a circular economy and a positive impact on the planet.