The Work Index by Flexa

Aday

Aday is a sustainable clothing brand that creates capsule wardrobes of minimalist essentials.

https://www.thisisaday.com/
5.4

/10

Transparency ranking

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Description

Aday is a clothing company focused on creating minimalist, versatile, and sustainable pieces for women. They prioritize quality over quantity, designing capsule wardrobes with items that can be worn in multiple ways and for various occasions. Aday's commitment to sustainability is evident in their use of innovative and eco-friendly materials, recycled fibers, and responsible sourcing practices.

Aday aims to simplify women's lives by offering clothes that are comfortable, durable, and easy to care for. They are committed to ethical manufacturing processes, ensuring fair wages and safe working conditions for their employees. Aday's mission extends beyond clothing, encompassing community support through donations and a micro-grant program. They strive to create a better future for both people and the planet through their business practices.

Flexibility

Aday provides a flexible work environment, with a global team of employees working remotely from locations such as Los Angeles, London, Cape Town, and Crete. The company boasts a diverse team of full-time employees and part-time contractors, demonstrating a commitment to accommodating different work styles and lifestyles. This approach to work flexibility likely offers employees the freedom to manage their schedules and work from wherever they are most productive.

Benefits

Aday offers a comprehensive benefits package for its employees. Benefits include a 1% donation of sales to customer-chosen non-profits, carbon offsetting for all team travel and customer purchases, micro-grant programs for BIPOC visionaries, and participation in a global movement of people using business as a force for good. Aday is committed to providing a diverse and inclusive workplace, actively seeking out diverse candidates and conducting re-learning sessions to review controversial topics. This company prioritizes employee well-being with employee training programs, fair living wages, and a 90% female workforce.

Mission

Aday's mission is to create a better future for both people and the planet through the creation of versatile, sustainable clothing that lasts. Their focus on 'cost per wear' encourages customers to buy fewer items, wear them more often, and build a wardrobe of high-quality, long-lasting essentials. They are committed to using innovative, sustainable materials and manufacturing practices, and prioritize ethical treatment of their workers and the environment.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Aday cultivates a culture of inclusivity and diversity, with a focus on empowering women and celebrating differences in gender, age, race, ethnicity, sexual orientation, and political views. They prioritize creating a supportive and welcoming environment for their employees, with 90% of their team being female and 40% being BIPOC. This commitment to diversity extends to their supplier network, where they actively seek out women- and minority-owned businesses. Aday's commitment to social and environmental impact is central to their operations, with a strong emphasis on ethical sourcing, sustainable practices, and fair wages. They value transparency and encourage open dialogue about challenging topics.

People-first
Progressive
Transparent

DE&I

Aday demonstrates a commitment to diversity, equity, and inclusion by actively recruiting a diverse team, holding re-learning sessions to address controversial topics, and celebrating differences in gender, age, race, ethnicity, sexual orientation, and political views. The company also actively supports diverse voices and perspectives within its team, with over 90% of employees being female, 35% identifying as BIPOC, and representation from LGBTQ+ and disabled individuals.

Ethnically diverse
Gender diverse
LGBTQ+ representatiion

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