Ad Fontes Media

Ad Fontes Media is a public benefit corporation based in Colorado dedicated to rating news sources for reliability and bias. Founded in 2018, the company aims to improve society by providing a clear and objective map of the news landscape, helping individuals, businesses, educators, and platforms make informed decisions about the information they consume and share. Their flagship product is the Media Bias Chart®, a two-dimensional chart that classifies news sources based on their reliability and political bias.

The company employs a team of over 60 analysts from across the political spectrum who use a rigorous methodology to rate news articles and episodes. Ad Fontes Media uses a multi-analyst approach to ensure objectivity and reduce bias, with each piece of content being rated by three analysts with balanced right, left, and center self-reported political viewpoints. They also employ AI technology to rate news sources, allowing them to analyze a greater volume of content and provide real-time insights.

Ad Fontes Media offers a variety of benefits to its employees, including paid time off, health insurance, and a 401(k) retirement plan. The company also provides its employees with opportunities for professional development and growth. Additionally, employees are encouraged to participate in the company's robust community engagement initiatives, which aim to improve the media landscape and positively transform society.

Ad Fontes Media is a public benefit corporation dedicated to rating all news sources for both reliability and political bias, with the ultimate goal of positively transforming society. They believe that a more informed public, equipped with the knowledge to discern trustworthy sources from misleading ones, will lead to a more unified and productive citizenry.

Ad Fontes Media promotes a culture of analytical rigor and collaboration, fostering a community of "News Nerds" who are passionate about navigating the complex media landscape. They emphasize the importance of diverse perspectives and employ a team of analysts from across the political spectrum to ensure fair and unbiased ratings. Their approach encourages critical thinking and promotes media literacy, aiming to foster a healthier and more informed news ecosystem.

Ad Fontes Media emphasizes diversity, equity, and inclusion in its team of analysts and staff, ensuring a balance of political viewpoints and demographic representation. Their methodology for rating news sources is designed to mitigate bias by incorporating diverse perspectives, with each article or episode rated by three analysts – one right, one left, and one center – to achieve a more comprehensive and fair evaluation. This commitment to diversity helps to ensure that the Media Bias Chart is as objective and reliable as possible.