aastey

Aastey is a size-inclusive, sustainable athleisure brand for women based in India. Founded in 2020 by two friends, Jeevika and Kanupriya, Aastey aims to create clothing that is both comfortable and stylish while minimizing environmental impact. The brand emphasizes self-love, acceptance, and mindfulness, offering a range of apparel and accessories designed for everyday wear, workouts, and travel. Aastey’s commitment to sustainability is evident in its use of recycled fabrics and eco-friendly practices throughout its supply chain.

Aastey has quickly gained popularity in India and is expanding internationally. The brand has a strong online presence and a growing community of customers who are drawn to its message of inclusivity and sustainability. Aastey offers a wide range of sizes and styles, catering to diverse body types and preferences. Their commitment to transparency, with information on their fabrics and production process available on their website, further strengthens their connection with their customer base.

Aastey is a size-inclusive, sustainable athleisure wear brand for women. Their mission is to eliminate biases and stereotypes about women while maintaining a positive impact on the environment. They strive to create an environment where all women feel comfortable in their skin and can express themselves through fashion, regardless of their size, color, age, body type, lifestyle, or race. Aastey is committed to using eco-friendly fabrics and practices in their production process, and they aim to be completely sustainable by 2023.

Aastey cultivates a culture of mindful self-acceptance and community, prioritizing body positivity, inclusivity, and sustainability. They believe in building a tribe of women who feel comfortable in their own skin, regardless of size, and are empowered to live authentically and mindfully. This translates into size-inclusive clothing, ethically sourced materials, and a focus on building a transparent and supportive community. The company encourages its employees and customers to embrace self-love, embrace their individuality, and make a positive impact on the environment.

Aastey is committed to creating a size-inclusive, diverse, and equitable community. They challenge traditional beauty standards and stereotypes by offering a wide range of sizes and lengths for their clothing, believing that every body deserves to feel comfortable and confident. This commitment to inclusion extends beyond clothing, as their ambassadors and values represent the diverse backgrounds and experiences of their customers. By fostering a mindful and accepting environment, Aastey aims to create a space where everyone feels welcome, valued, and empowered.