
50th Parallel Public Relations Inc.
50th Parallel Public Relations is a certified B Corp public relations agency that specializes in amplifying the voices of Indigenous communities, non-profits, and purpose-driven businesses.
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50th Parallel Public Relations Inc. is a Canadian public relations agency based in Victoria, British Columbia. They specialize in working with Indigenous communities, non-profit organizations, government agencies, and purpose-driven businesses to help them amplify their voices and achieve meaningful impact. Committed to social change, they are the first woman of colour-owned full-service public relations agency on Vancouver Island to be certified as a B Corporation, demonstrating their dedication to responsible and sustainable business practices.
50th Parallel's approach is rooted in deep listening and community-informed practices, focusing on creating authentic and strategic communication plans that are tailored to each client's unique needs and goals. Their team of passionate and purpose-driven individuals are experts in storytelling, media relations, branding, and capacity building, providing a range of services that help clients achieve their desired outcomes.
Flexibility
50th Parallel Public Relations offers a variety of job flexibility options, including remote work and contract positions. While their primary office is located in Victoria, BC, they are open to remote employees within the province and consider contractors as potential candidates for full-time employment. The company also offers flexible hours for their contractors and prioritizes a long-term working relationship with their team members.
Benefits
50th Parallel Public Relations offers a comprehensive benefits package to its employees, including competitive pay with performance-based increases and career progression opportunities. The company supports a healthy work-life balance with a supportive return-to-work program for new parents, including a breastfeeding policy, paid volunteer days to support local social change, and a winter closure period to help employees recharge. Additional benefits include comprehensive health, vision, and dental coverage, as well as team-building activities and days off for awareness initiatives.
Mission
50th Parallel Public Relations is a purpose-driven Canadian PR agency dedicated to amplifying the voices of marginalized communities, non-profit organizations, and purpose-driven businesses. They believe in authentic and strategic communications that empower their clients to make a difference in the world. Their work is focused on building a more sustainable and equitable society by raising awareness and promoting positive change through impactful storytelling and community-informed practices.
Culture
50th Parallel Public Relations promotes a culture that is both collaborative and purpose-driven. They prioritize open communication, respect, passion, integrity, and community involvement in their work. The company fosters a supportive and inclusive environment for their team members, celebrating diversity, equity, and inclusion. Their dedication to social impact and ethical business practices is evident in their commitment to becoming a B Corp, reflecting their values of balancing people, planet, and profits.
DE&I
50th Parallel Public Relations is a purpose-driven agency dedicated to amplifying the voices of historically marginalized communities, particularly Indigenous Peoples. They prioritize working with clients from these communities and offer a sliding scale for their services. They are committed to building a diverse and inclusive workplace, with policies that support new parents, paid volunteer days for staff, and annual team workshops on Indigenous cultural protocol, diversity, equity, and inclusion. As a certified B Corp, 50th Parallel reflects a commitment to ethical business practices and a dedication to using business as a force for good, demonstrating their commitment to diversity, equity, and inclusion in all aspects of their work.
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