100 Thieves

100 Thieves is a premier lifestyle brand catering to the gaming generation. Founded in 2017 by Matthew "Nadeshot" Haag, the company boasts a multi-faceted approach, encompassing professional esports teams, content creation, and a thriving apparel line. Their esports teams compete in popular titles like League of Legends, Call of Duty, and Valorant, while a diverse roster of creators produces engaging content across various platforms. 100 Thieves also distinguishes itself through its commitment to creating premium apparel, designed to bridge the gap between gaming culture and fashion, blurring the lines between streetwear and esports.

Beyond its core offerings, 100 Thieves has established strategic partnerships with major brands like Adidas, Lexus, and Crocs, further expanding its reach and influence within the gaming community. The company has also secured significant funding, allowing for expansion and investment in new initiatives. This blend of professional esports, entertainment, and fashion has solidified 100 Thieves as a major force within the gaming landscape, creating a vibrant community and fostering a unique brand identity.

100 Thieves is a premium lifestyle brand for the gaming generation, whose mission is to give every gamer something to be proud of. This mission is achieved through several pillars, including championship esports, captivating entertainment, and premium apparel that bridges the gap between gaming and fashion.

100 Thieves promotes a culture of winning, both in esports and in business. They value hard work, dedication, and a strong team spirit. The company fosters a creative and innovative environment, encouraging employees to push boundaries and develop new ideas. 100 Thieves also prioritizes a community-driven approach, emphasizing inclusivity and the importance of connecting with fans and supporters.