

Based: United States (home based with occasional domestic travel)
Overview
At World Fuel, our marketing activity is centered on driving measurable commercial performance through insight‑led planning, targeted demand generation, and close alignment with sales and commercial teams.
The Marketing Lead will own marketing planning across the enterprise, translating market insight, audience understanding, and commercial priorities into coordinated, high‑impact marketing resources. This role will additionally act to support campaign management and be a dedicated strategic collaborator to the US energy management and brokerage business.
Key Responsibilities
Marketing Strategy and Planning
Lead integrated marketing planning for the enterprise, aligning marketing activity to revenue priorities, pipeline needs, and customer lifecycle stages.
Develop and maintain audience maps, including buyer personas, decision‑maker roles, buying committees, and use‑case segmentation.
Partner with marketing business partners to prioritise audiences, solutions, and sectors based on market opportunity and strategic focus.
Represent the customer viewpoint throughout marketing planning and delivery.
Contribute to brand positioning and ensure consistency of messaging across channels.
Champion improvements to customer experience at key points across the buyer journey.
Campaign and Project Management
Support planning, delivery, and optimization of targeted omni‑channel campaigns, ensuring high‑quality execution across digital, content, email, paid media, events, and partner channels.
Coordinate internal production teams, external agencies, and subject matter experts to deliver campaigns on time and within budget.
Apply project management discipline in timelines, milestones, workflows, documentation, and stakeholder updates.
Support the creation of campaign playbooks and repeatable frameworks that improve efficiency and performance over time.
Partner with analytics and BI teams to measure campaign performance against defined KPIs and ROI goals.
Understand marketing technology data flows, especially points of lead capture, processing, scoring, and handoff to sales.
Provide regular reporting, insights, and recommendations to continuously improve campaign effectiveness.
Support the development and evolution of customer segmentations and market insights that guide future planning.
US Energy Management & Brokerage
Skills and Experience
Essential
Desirable
#WKC
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World Kinect is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
World Kinect Corporation