Emerging Brands Assistant Brand Manager

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Job Description

Meaningful Work From Day One

Overall, the responsibility of the ABM is to provide assistance to Sr. Emerging Brand Manager to build and implement brand strategies, to execute and track marketing programs, and to develop and manage all necessary marketing tools and resources in consultation with the Sr. Emerging Brand Manager and internal stakeholders.
Connects and collaborates with multiple internal and external constituencies/stakeholders, including Sales, Finance and Supply Chain teams in Japan, Asia Regional and Global brand teams, Marketing and PR agencies and other suppliers/business partners.

What You Can Expect

1. Brand Management

• Support Sr. Emerging Brand Manager in the overall strategy and implementation for Emerging brands such as Woodford Reserve, Benriach, Scotches and other white spirits.
• Drive the execution of marketing projects in line with the annual marketing plan to deliver fiscal year objectives.
• Lead/Support the briefing, development and approval process for local creative development, marketing activations, or regional/global creative adaptation projects for Emerging brands.
• Lead/Support the implementation of new product launches including the development of promotional packs to the market.
• Track and monitor the status and results of the marketing projects.
• Independent budget management, monthly budget reporting, ensure proper attribution of costs for the assigned projects.

2. Leadership & Communication

• Be an advocate and ambassador for brand knowledge and best-in-class adoption.
• Play an active role with commercial team and distribution partners - particularly in the education need for excellence in execution.
• Manage the agency partners to ensure that briefings and deliverables are meeting the brand’s objectives.
• Liaise with agency partners in the design and production of marketing communications materials working closely with BM, trademarketing, IMC, and commercial teams.
• Day-to-day cooperation with internal stakeholders, brand representation on cyclic meetings.
• Provide ad hoc support on special projects as needed.

3. Strategy & Insights