Employees, working in Market Companies, handling the activation of one brand or a portfolio of brands and responsible for the local Marketing Mix by contributing to one or several missions below:
Apply insights (Business, Consumer, Shopper, customer, competitor trends) for future strategic development
Implement marketing activities and guidelines (i.e: events, promotions)
Track performance of strategy brand strategy and/or effectiveness of marketing programs based on KPIs
Educate and inform customers about Pernod Ricard brands
Deliver compelling consumer focused events with customers, optimising the impact of activation resources
Identify, capture and communicate key learnings to inform future activation planning
Employees, working in Brand Companies with a focus on executing a brand strategy, align with category planning and growth equation
