The Team

The Growth team is focused on maximising the potential of all titles Outfit7 ships. It brings together user acquisition, creative strategy, ASO, data, and product collaboration under one roof, with full-funnel accountability for the games in its portfolio. We operate across all lifecycle stages, from R&D and prototype validation through to global scale, across a range of mobile game formats.

As our Distribution Analytics Lead, you'll build and develop a high-impact team that turns complex marketing and distribution data into smarter, faster decisions. From supporting a paid user acquisition strategy to incrementality testing, you'll define how Outfit7 measures, learns, and scales across every distribution channel, and you'll grow the people who make it happen.

In this role you will

Build, lead, and grow a team of analysts and data scientists supporting Marketing, Growth, and Distribution.
Set the Distribution Analytics roadmap and priorities, focusing the team on work with the highest impact on profit growth and channel performance.
Partner closely with Product and leadership to translate business goals into analytical initiatives, and influence strategic decisions with data.
Own and continuously improve measurement frameworks for paid user acquisition, including LTV, ROAS, predictive payback, and bidding inputs.
Drive the adoption of advanced measurement methods such as incrementality testing, geo experiments, and Marketing Mix Modeling.
Champion organic growth analytics, including measurement of store performance and the interplay between paid and organic.
Establish experimentation standards across A/B and quasi-experimental designs, statistical guardrails, and clear decision frameworks.
Set technical standards for the team, including clean and scalable data pipelines, reproducible analyses, and well documented internal tools.

The Team

In this role you will

Build, lead, and grow a team of analysts and data scientists supporting Marketing, Growth, and Distribution.
Set the Distribution Analytics roadmap and priorities, focusing the team on work with the highest impact on profit growth and channel performance.
Partner closely with Product and leadership to translate business goals into analytical initiatives, and influence strategic decisions with data.
Own and continuously improve measurement frameworks for paid user acquisition, including LTV, ROAS, predictive payback, and bidding inputs.
Drive the adoption of advanced measurement methods such as incrementality testing, geo experiments, and Marketing Mix Modeling.
Champion organic growth analytics, including measurement of store performance and the interplay between paid and organic.
Establish experimentation standards across A/B and quasi-experimental designs, statistical guardrails, and clear decision frameworks.
Set technical standards for the team, including clean and scalable data pipelines, reproducible analyses, and well documented internal tools.

Distribution Analytics Lead

Distribution Analytics Lead

Outfit7

Outfit7

Benefits

Outfit7